3D magiscan

Sway denim

A***m

Topdrive

© 2025 zaikinastya

Archive

Linkedin

Почта

Telegram

CV

About Me

Ru | Eng

Anastasia Zaikina

Product designer with over 7 years of experience in information and digital products for B2C and B2B. I develop mobile and web solutions, overseeing the full design cycle—from research and prototypes to scalable design systems. I assist product teams in creating solutions that enhance user experience and support business growth.

Work Experience:

Aquarius—One of the largest Russian manufacturers of computer technology and IT solutions.
Senior Product Designer. June 2024 — Present
✦ Conducted an interface audit, identified problem areas, developed prototypes, and carried out 12 usability tests with real users (BMS system for server management).
✦ Optimized user scenarios and interfaces, implemented redesigns of services, reducing support requests by 63% and user errors by 90% (internal HR platform).
✦ Responsible for the complete development cycle of a web application for 4 dashboards: user flow, prototypes, testing, UI kit, digital marketing; ensured close integration with development (corporate discount service "A***um").

Serene DS—Design partner for startups, creating digital products and scalable brand systems.
Senior Product Designer. June 2022 — June 2024
✦ Led the design of mobile and web applications: conducted UX research, developed scenarios, created prototypes, UI kits, screen designs, and handed over to development.
✦ Analyzed data and product metrics, identified problem areas, tested hypotheses, and improved user experience and retention.
✦ Developed scalable design systems that accelerated development and ensured interface consistency.
✦ Conducted usability tests with over 20 users and implemented changes that increased conversion rates.
✦ Mentored junior designers, managed tasks, and closely collaborated with product and development teams.
✦ Initiated, supported, and developed new features for mobile and web products.
Key results and projects:
• TopDrive: Designed the UX funnel for subscriptions in MVP; conversion through trial reached 4.5% (direct) / 4.3% (organic), without trial—2.5% / 1.9%. Supported product iterations and pricing experiments.
• MagiScan: Conducted a UI/UX audit, initiated product metrics, formulated hypotheses, and conducted 20 usability tests. Updated the screen and visualized premium modes → conversion +15%, growth of paid feature users +4%, Point Cloud +3%. After the work, MAU increased from 1 million to 3 million.
• Why Yoga: Created a flexible UI kit, enabling the development of a second application for instructors in 4 weeks.

Collaborations / Freelance—Specialized in corporate websites, e-commerce, and educational projects.
UX/UI Designer. June 2020 — June 2022
Created interfaces and prototypes, conducted research and tests, formulated JTBD. Launched no-code/low-code websites, communicated with clients, and coordinated projects, ensuring smooth collaboration with development.

Malina Digital Agency—Creative digital agency.
Digital Designer. Nov 2020 — May 2021
Developed static and animated visuals for social media, prepared briefs for photo and video shoots, optimized team workflow.

Italy & Co—A Russian restaurant group with over 20 projects, a strong brand culture, and a high level of service.
Graphic Designer. June 2018 — May 2020
Implemented corporate identity, developed training materials and a magazine, increasing employee engagement by 30%, initiated and launched an internal no-code portal for employees.

Education:

• Creative Approaches in Interface. Series of master classes by Sergey Gurov 2023
• Yandex Practicum. UI/UX Design 2021−2022
• Saint Petersburg Institute of Cinema and Television, Faculty of Media Communications, majoring in "Advertising and PR", Bachelor 2012−2016.

In working on any project, it is important for me to first understand the product and the task. I help to sort through all the inputs, identify exactly what is needed, avoid wasting time on the unnecessary, provide recommendations, and listen to doubts—because this is how the right solutions are born.

I work through clear stages—nothing is lost, solutions are not born "by eye." For each project and task, a roadmap is established in advance that guides our progress. Below are the main and generalized steps of my design process:

1. Discovery—understand the context, gather the reality of the project, figure out why all this is happening and where we are headed.
— I conduct interviews with the client and key people in the project.
— I observe the product "live," go through the user flow, and note problems firsthand.
— I create a brief research plan and a checklist of hypotheses.

2. Research—where it hurts and what is around. Gather facts—who the users are, how they live, what competitors are doing, and what opportunities exist around.
— I conduct user research: interviews, surveys, heat maps, analytics.
— I analyze competitors and related industries, looking for effective solutions and inspiration.
— I compile mood boards and textual descriptions of the desired product behavior.

3. Synthesis & Strategy—gather the meaning. Translate the chaos of data into a clear strategy and roadmap for design.
— I formulate the main problem of the product: what exactly needs to be solved and why it is important.
— I prioritize features and quick wins—where we can grow the fastest.
— I assist with texts and logic: structure, value proposition, meaningful packaging.

4. Concept & Ideation—options and choice.
Goal: find a working idea and visual direction—not in pixels, but in meaning.
— I generate 2−3 concepts: sketches, frameworks, short explanations.
— I create mood boards, user scenarios, and key flows.
— I discuss with the team, gather feedback, and choose a direction.

5. Design & System—visuals and scale.
Goal: create an interface and system that lives, scales, and remains cohesive.
— I design interfaces and interaction scenarios.
— I develop a design system: components, tokens, guidelines.
— I work with content and microcopy.
— I test and approve key screens.

6. Handoff & Implementation—transfer and launch.
Goal: not to let the product fall into the void—ensure it is implemented as intended.
— I support the dev team: inspections, Q&A, clarifications on animations and logic.
— I conduct pixel checks, accessibility, and edge-case tests.
— I help prioritize bug fixes and improvements.
— I maintain close contact with developers: it is important that the design does not die during implementation.

7. Post-launch & Optimization—life after release.
Goal: ensure that the solution works and delivers results.
— I set up metrics and checkpoints.
— I monitor analytics, gather feedback, conduct micro-tests.
— I form a list of hypotheses and suggest improvements.
— After the release, I do not disappear: analysis and development are part of the process.

For me, design is not just a screen, but a way to organize chaos, making clearer and simpler what once seemed complex.

Telegram

Почта

Linkedin

I am a person with a thoughtful perspective, respect for people and projects; with an understanding that design is both a tool for business and an experience for the user; with a desire to understand and help.

I balance between chaos and order, between form and meaning.

I was born in Almaty, grew up and live in Saint Petersburg. I love exploring the world, culture, history, people, and projects. I enjoy visiting museums alone, spicy food, hot weather, and looking at water.
I dislike when two songs play at the same time and categorical statements.